Logo Design is with ID7 Studio
Our professionals are formally trained and specialized in logo design.
Why does my company need a logo?
We are surrounded by brands and we only remember those that stand out in the market or somehow capture our attention. A strong logo significantly increases the perceived quality of your product or service in the eyes of your consumers.
For this reason, it is essential that your company has a truly professional logo whose design leaves a lasting impression on your clients and customers. It is also crucial that your logo is aligned with your target audience.
According to Scott M. Davis (Brand Asset Management), in a single day a consumer is exposed to around 6,000 advertisements for 25,000 new products. Our brain discards the vast majority of this information and performs a selective reading.
In this sea of choices, professional brands help consumers identify companies, products, and services.
How does the logo design process work?
- It all starts with the preparation of a briefing and extensive research to achieve the best result for your company. First, we seek to better understand your target audience, who your competitors are, and the brand’s core values (e.g., quality, sophistication, modernity, versatility, agility, etc.).
- With the briefing defined, we begin an extensive search for references that can support the creative process. We then build a mood board and start sketching. Our professionals have broad multidisciplinary knowledge, including mathematics, Gestalt principles applied to design, color psychology, typography, and various design concepts that, when applied to logo creation, provide strong theoretical and technical foundations.
- All techniques are then applied to the strongest ideas until we arrive at a few options with the highest potential. We then finalize these proposals and submit them for approval.
Key criteria for logo design
It doesn’t matter the size of your company, its scale, or the nature of your business. It is essential to trust your designer so that the logo design works effectively and communicates directly with your target audience.
What should be explored to make your logo design effective?
Boldness, memorability, and appropriateness
Visual images are directly remembered and recognized by the brain.
Immediate recognition
Strong brands increase the perceived value of your product or service, meaning its added value.
Convey a clear and consistent image of the company
The greater the consistency across a company’s communications, the higher the perceived organizational standard by the consumer.
Communicate the company’s personality
Express to the public what kind of company yours is and what it exists for.
Our Clients
We are obsessed with our clients’ goals.
Our passion for achievement is what drives us toward success in every project.
What they’re
saying about us:
Our Portfolio
Discover the quality of the projects already developed by ID7 Studio:
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Got an idea you want to bring to life or give your project a fresh new look? We’re here and ready to collaborate with you, just fill out our form.
